{"id":1182,"date":"2026-01-20T09:10:45","date_gmt":"2026-01-20T09:10:45","guid":{"rendered":"https:\/\/eyeofwhale.com\/?page_id=1182"},"modified":"2026-04-21T11:32:03","modified_gmt":"2026-04-21T11:32:03","slug":"method","status":"publish","type":"page","link":"https:\/\/eyeofwhale.com\/en\/method\/","title":{"rendered":"Method"},"content":{"rendered":"\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-hk0k6-574dd355b7ee2e9fc5215da9d190c444\">\n.avia-section.av-hk0k6-574dd355b7ee2e9fc5215da9d190c444{\nbackground-repeat:no-repeat;\nbackground-image:url(https:\/\/eyeofwhale.com\/wp-content\/uploads\/2026\/01\/eye_bg.jpg);\nbackground-position:50% 50%;\nbackground-attachment:scroll;\n}\n.avia-section.av-hk0k6-574dd355b7ee2e9fc5215da9d190c444 .av-section-color-overlay{\nopacity:0.5;\nbackground-color:#000000;\n}\n<\/style>\n<div id='av_section_1'  class='avia-section av-hk0k6-574dd355b7ee2e9fc5215da9d190c444 main_color avia-section-default avia-no-border-styling  avia-builder-el-0  el_before_av_section  avia-builder-el-first  avia-full-stretch avia-bg-style-scroll av-section-color-overlay-active av-minimum-height av-minimum-height-50 av-height-50  container_wrap fullsize'  data-section-bg-repeat='stretch' data-av_minimum_height_pc='50' data-av_min_height_opt='50'><div class=\"av-section-color-overlay-wrap\"><div class=\"av-section-color-overlay\"><\/div><div class='container av-section-cont-open' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1182'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-80z0u-3257e3672d032105d6ac1fe6dc20416a av_one_full  avia-builder-el-1  avia-builder-el-no-sibling  first flex_column_div  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mkmpbzfs-d77c49b48c5d8953b024711eebbc0cc2\">\n#top .av-special-heading.av-mkmpbzfs-d77c49b48c5d8953b024711eebbc0cc2{\npadding-bottom:10px;\ncolor:#ffffff;\n}\nbody .av-special-heading.av-mkmpbzfs-d77c49b48c5d8953b024711eebbc0cc2 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mkmpbzfs-d77c49b48c5d8953b024711eebbc0cc2 .special-heading-inner-border{\nborder-color:#ffffff;\n}\n.av-special-heading.av-mkmpbzfs-d77c49b48c5d8953b024711eebbc0cc2 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mkmpbzfs-d77c49b48c5d8953b024711eebbc0cc2 av-special-heading-h1 custom-color-heading blockquote modern-quote modern-centered  avia-builder-el-2  avia-builder-el-no-sibling '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Method<\/h1><div class='av_custom_color av-subheading av-subheading_below'><p>Home | Method<\/p>\n<\/div><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><\/div><div id='av_section_2'  class='avia-section av-mkmpd6tn-5c2bb5a0732e926ad79d07a709475ef0 main_color avia-section-huge avia-no-border-styling  avia-builder-el-3  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1182'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-mkmpfe1y-9176d155d5faa3e5ad739995b641e781 sc-av_one_half av-equal-height-column-flextable'><div  class='flex_column av-mkmpfe1y-9176d155d5faa3e5ad739995b641e781 av_one_half  avia-builder-el-4  el_before_av_one_half  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic left-to-right  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mkmpeeed-363f45259970996bb5f709056cc57e45\">\n#top .av-special-heading.av-mkmpeeed-363f45259970996bb5f709056cc57e45{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mkmpeeed-363f45259970996bb5f709056cc57e45 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mkmpeeed-363f45259970996bb5f709056cc57e45 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mkmpeeed-363f45259970996bb5f709056cc57e45 av-special-heading-h2 blockquote modern-quote  avia-builder-el-5  avia-builder-el-no-sibling '><div class='av-subheading av-subheading_above'><p>From scattered data to real control in a matter of weeks<\/p>\n<\/div><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >The <i>Eye Of Whale<\/i> method for real control<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-9q5ye-6137c5520d4485b506d067d57ffd4788 av_one_half  avia-builder-el-6  el_after_av_one_half  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle av-animated-generic right-to-left  '     ><section  class='av_textblock_section av-mkmpex68-2b8472a0e079e1c883f8c425db0aeb9d '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>A strategic plan without understanding or controlling reality is wishful thinking.<br data-start=\"456\" data-end=\"459\" \/>Our method turns your data, especially in <strong data-start=\"512\" data-end=\"532\">SAP Business One<\/strong>, into an <strong data-start=\"541\" data-end=\"558\">analytical P&amp;L<\/strong> that explains what is really happening in your company and enables you to make decisions quickly and confidently.<\/p>\n<\/div><\/section><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mkmq81i2-cc24e1bb78ec2b405cfd7859dfbafa26\">\n.avia-section.av-mkmq81i2-cc24e1bb78ec2b405cfd7859dfbafa26{\nbackground-color:#f4eee9;\nbackground-image:unset;\n}\n<\/style>\n<div id='av_section_3'  class='avia-section av-mkmq81i2-cc24e1bb78ec2b405cfd7859dfbafa26 main_color avia-section-huge avia-no-border-styling  avia-builder-el-8  el_after_av_section  el_before_av_section  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1182'><div class='entry-content-wrapper clearfix'>\n<div  class='flex_column av-hl352-3475ce9a656288e9048fd37af48099bb av_one_fifth  avia-builder-el-9  el_before_av_three_fifth  avia-builder-el-first  first flex_column_div  '     ><\/div><div  class='flex_column av-9wnr2-0dd3978967b3ed7b294c9d0cb51fa865 av_three_fifth  avia-builder-el-10  el_after_av_one_fifth  el_before_av_one_fifth  flex_column_div  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mkmpfyrq-917a2f818484d874b3e8bb239f531b4b\">\n#top .av-special-heading.av-mkmpfyrq-917a2f818484d874b3e8bb239f531b4b{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mkmpfyrq-917a2f818484d874b3e8bb239f531b4b .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mkmpfyrq-917a2f818484d874b3e8bb239f531b4b .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mkmpfyrq-917a2f818484d874b3e8bb239f531b4b av-special-heading-h2 blockquote modern-quote modern-centered  avia-builder-el-11  el_before_av_textblock  avia-builder-el-first '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >The four steps of our method<\/h2><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mkmq9g0z-7bb2ba06acce81bbb4d86b84a847f768 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p style=\"text-align: center;\">Your company needs a P&amp;L that truly reflects reality:<br data-start=\"2492\" data-end=\"2495\" \/><strong data-start=\"2495\" data-end=\"2539\">Sales Margin (commercial and industrial)<\/strong> + <strong data-start=\"2542\" data-end=\"2566\">overhead costs<\/strong> \u2192 <strong data-start=\"2569\" data-end=\"2597\">operating profit<\/strong>.<br data-start=\"2598\" data-end=\"2601\" \/>This framework is the foundation for understanding why margins do not add up and for moving from accounting data to real management control.<\/p>\n<\/div><\/section><\/p><\/div><div  class='flex_column av-8t786-984eba419c4ad78bb247a07968331688 av_one_fifth  avia-builder-el-13  el_after_av_three_fifth  el_before_av_one_full  flex_column_div  '     ><\/div><div  class='flex_column av-312f7y-4fb2fb54ad19401918994e582af6fd8c av_one_full  avia-builder-el-14  el_after_av_one_fifth  avia-builder-el-last  first flex_column_div  column-top-margin'     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mkmpw720-402f5c0b7830c01ce01347852a05d4e4\">\n.avia-timeline-container.av-mkmpw720-402f5c0b7830c01ce01347852a05d4e4 .av-milestone-date{\ncolor:#2b2b2b;\n}\n.avia-timeline-container.av-mkmpw720-402f5c0b7830c01ce01347852a05d4e4 .av-milestone-icon-inner{\nbackground-color:#6a9dd3;\ncolor:#ffffff;\n}\n.avia-timeline-container.av-mkmpw720-402f5c0b7830c01ce01347852a05d4e4 .av-milestone-indicator{\nbackground-color:#6a9dd3;\n}\n.avia-timeline-container.av-mkmpw720-402f5c0b7830c01ce01347852a05d4e4 .av-milestone-article-footer{\nbackground-color:#6a9dd3;\n}\n.avia-timeline-container.av-mkmpw720-402f5c0b7830c01ce01347852a05d4e4 i.milestone-char.avia-svg-icon svg:first-child{\nfill:#ffffff;\nstroke:#ffffff;\n}\n<\/style>\n<div  id=\"avia-timeline-1\"  class='avia-timeline-container av-mkmpw720-402f5c0b7830c01ce01347852a05d4e4 av-slideshow-ui  avia-builder-el-15  avia-builder-el-no-sibling ' ><ul class='avia-timeline avia-timeline-vertical av-milestone-placement-alternate avia-timeline-boxshadow avia_animate_when_almost_visible avia-timeline-animate'>\n<li  class='av-milestone av-mkmpvywd-90fefd59aa6903b6acfc186fbb899bed av-animated-generic fade-in av-milestone-valign-baseline av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-analysis-week' ><strong>Analysis Week<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-svg_entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='chart-line' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-1' aria-describedby='av-svg-desc-1' role=\"graphics-symbol\">\n<title id='av-svg-title-1'>Chart-line<\/title>\n<desc id='av-svg-desc-1'>Chart-line<\/desc>\n<path d=\"M1.088 18.112q-1.344-0.32-1.024-1.792 0.32-1.344 1.728-1.024l3.136 0.768-1.664 2.56zM29.568 18.496q0.448-0.384 1.056-0.352t0.992 0.48q1.024 1.024-0.064 2.048l-8.064 7.232q-0.384 0.384-0.96 0.384-0.448 0-0.896-0.32l-9.152-7.040-1.728-0.448 1.6-2.56 1.152 0.256q0.384 0.128 0.512 0.256l8.448 6.528zM13.888 11.456l-11.2 17.6q-0.384 0.704-1.216 0.704-0.384 0-0.768-0.256-0.512-0.32-0.64-0.928t0.192-1.056l11.968-18.816q0.256-0.512 0.896-0.64 0.576-0.192 1.152 0.192l7.872 4.992 7.232-10.432q0.32-0.512 0.896-0.608t1.088 0.288q1.216 0.768 0.384 1.984l-8.064 11.584q-0.768 1.152-1.984 0.384z\"><\/path>\n<\/svg><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p data-start=\"728\" data-end=\"1032\"><strong data-start=\"728\" data-end=\"791\">In-depth diagnosis of Sales Margin and the analytical P&amp;L.<\/strong><br data-start=\"791\" data-end=\"794\" \/>In one week, we gain a deep understanding of how your company works, where margin is created and where it is lost: purchasing, production, inventory, rates, absorption and variances. You leave with a clear diagnosis, quantified impact and a roadmap.<\/p>\n<p data-start=\"1034\" data-end=\"1119\"><strong data-start=\"1034\" data-end=\"1048\">Result:<\/strong> a radically clearer view of your business and a set of actionable priorities.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-mkmpvywd-2-b694f210644516df74972943603e3e2b av-animated-generic fade-in av-milestone-valign-baseline av-milestone-even'><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p data-start=\"1155\" data-end=\"1488\"><strong data-start=\"1155\" data-end=\"1227\">We turn the diagnosis into a real management control system.<\/strong><br data-start=\"1227\" data-end=\"1230\" \/>Here we build what your company needs to operate with reliable data: a <strong data-start=\"1308\" data-end=\"1334\">complete analytical P&amp;L<\/strong>, a <strong data-start=\"1336\" data-end=\"1363\">solid cost model<\/strong>, a <strong data-start=\"1365\" data-end=\"1392\">monthly management dashboard<\/strong> and a <strong data-start=\"1395\" data-end=\"1440\">data architecture in SAP Business One<\/strong> (queries, reports, structure and consistency).<\/p>\n<p data-start=\"1490\" data-end=\"1563\"><strong data-start=\"1490\" data-end=\"1504\">Result:<\/strong> a control system for your company that speaks your language.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-svg_entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='chart-line' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-2' aria-describedby='av-svg-desc-2' role=\"graphics-symbol\">\n<title id='av-svg-title-2'>Chart-line<\/title>\n<desc id='av-svg-desc-2'>Chart-line<\/desc>\n<path d=\"M1.088 18.112q-1.344-0.32-1.024-1.792 0.32-1.344 1.728-1.024l3.136 0.768-1.664 2.56zM29.568 18.496q0.448-0.384 1.056-0.352t0.992 0.48q1.024 1.024-0.064 2.048l-8.064 7.232q-0.384 0.384-0.96 0.384-0.448 0-0.896-0.32l-9.152-7.040-1.728-0.448 1.6-2.56 1.152 0.256q0.384 0.128 0.512 0.256l8.448 6.528zM13.888 11.456l-11.2 17.6q-0.384 0.704-1.216 0.704-0.384 0-0.768-0.256-0.512-0.32-0.64-0.928t0.192-1.056l11.968-18.816q0.256-0.512 0.896-0.64 0.576-0.192 1.152 0.192l7.872 4.992 7.232-10.432q0.32-0.512 0.896-0.608t1.088 0.288q1.216 0.768 0.384 1.984l-8.064 11.584q-0.768 1.152-1.984 0.384z\"><\/path>\n<\/svg><\/i><\/span><\/span><\/div><h2 class='av-milestone-date ' id='milestone-design-and-implementation' ><strong>Design and implementation<span class='av-milestone-indicator'><\/span><\/strong><\/h2><\/li>\n<li  class='av-milestone av-mkmpvywd-1-89c7ec753a1f9dbcfcbc566073262065 av-animated-generic fade-in av-milestone-valign-baseline av-milestone-odd'><h2 class='av-milestone-date ' id='milestone-automation-and-tools' ><strong>Automation and tools<span class='av-milestone-indicator'><\/span><\/strong><\/h2><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-svg_entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='chart-line' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-3' aria-describedby='av-svg-desc-3' role=\"graphics-symbol\">\n<title id='av-svg-title-3'>Chart-line<\/title>\n<desc id='av-svg-desc-3'>Chart-line<\/desc>\n<path d=\"M1.088 18.112q-1.344-0.32-1.024-1.792 0.32-1.344 1.728-1.024l3.136 0.768-1.664 2.56zM29.568 18.496q0.448-0.384 1.056-0.352t0.992 0.48q1.024 1.024-0.064 2.048l-8.064 7.232q-0.384 0.384-0.96 0.384-0.448 0-0.896-0.32l-9.152-7.040-1.728-0.448 1.6-2.56 1.152 0.256q0.384 0.128 0.512 0.256l8.448 6.528zM13.888 11.456l-11.2 17.6q-0.384 0.704-1.216 0.704-0.384 0-0.768-0.256-0.512-0.32-0.64-0.928t0.192-1.056l11.968-18.816q0.256-0.512 0.896-0.64 0.576-0.192 1.152 0.192l7.872 4.992 7.232-10.432q0.32-0.512 0.896-0.608t1.088 0.288q1.216 0.768 0.384 1.984l-8.064 11.584q-0.768 1.152-1.984 0.384z\"><\/path>\n<\/svg><\/i><\/span><\/span><\/div><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p data-start=\"1607\" data-end=\"1933\"><strong data-start=\"1607\" data-end=\"1676\">Once the process is mature, we automate what adds value.<\/strong><br data-start=\"1676\" data-end=\"1679\" \/>We do not start with the tool: we start with the problem. In this phase, we use <strong data-start=\"1759\" data-end=\"1771\">MarginUP<\/strong> and, where it makes sense, develop custom web applications to eliminate manual work, speed up decisions and ensure that the data remains single and reliable.<\/p>\n<p data-start=\"1935\" data-end=\"2008\"><strong data-start=\"1935\" data-end=\"1949\">Result:<\/strong> less Excel, more control; less preparation, more analysis.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><\/li>\n<li  class='av-milestone av-mkmpvywd-1-1-63b3bc4d4365080b8fa5aae29e91f406 av-animated-generic fade-in av-milestone-valign-baseline av-milestone-even'><article class='av-milestone-content-wrap'><div class='av-milestone-contentbox'><div class='av-milestone-content'><p data-start=\"2052\" data-end=\"2306\"><strong data-start=\"2052\" data-end=\"2093\">Data without action does not change anything.<\/strong><br data-start=\"2093\" data-end=\"2096\" \/>We support the CEO and the management team in interpreting the analytical P&amp;L, prioritising actions and tracking progress. We adjust the model, measure progress and prevent control from fading away in the day-to-day running of the business.<\/p>\n<p data-start=\"2308\" data-end=\"2398\"><strong data-start=\"2308\" data-end=\"2322\">Result:<\/strong> better decisions, a consistent rhythm and a sustainably growing margin.<\/p>\n<\/div><\/div><footer class='av-milestone-article-footer entry-footer'><\/footer><\/article><div class=\"av-milestone-icon-wrap\"><span class='av-milestone-icon milestone_icon avia-font-svg_entypo-fontello'><span class='av-milestone-icon-inner milestone_inner'><i class='milestone-char avia-svg-icon avia-font-svg_entypo-fontello' data-av_svg_icon='chart-line' data-av_iconset='svg_entypo-fontello'><svg version=\"1.1\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" preserveAspectRatio=\"xMidYMid meet\" aria-labelledby='av-svg-title-4' aria-describedby='av-svg-desc-4' role=\"graphics-symbol\">\n<title id='av-svg-title-4'>Chart-line<\/title>\n<desc id='av-svg-desc-4'>Chart-line<\/desc>\n<path d=\"M1.088 18.112q-1.344-0.32-1.024-1.792 0.32-1.344 1.728-1.024l3.136 0.768-1.664 2.56zM29.568 18.496q0.448-0.384 1.056-0.352t0.992 0.48q1.024 1.024-0.064 2.048l-8.064 7.232q-0.384 0.384-0.96 0.384-0.448 0-0.896-0.32l-9.152-7.040-1.728-0.448 1.6-2.56 1.152 0.256q0.384 0.128 0.512 0.256l8.448 6.528zM13.888 11.456l-11.2 17.6q-0.384 0.704-1.216 0.704-0.384 0-0.768-0.256-0.512-0.32-0.64-0.928t0.192-1.056l11.968-18.816q0.256-0.512 0.896-0.64 0.576-0.192 1.152 0.192l7.872 4.992 7.232-10.432q0.32-0.512 0.896-0.608t1.088 0.288q1.216 0.768 0.384 1.984l-8.064 11.584q-0.768 1.152-1.984 0.384z\"><\/path>\n<\/svg><\/i><\/span><\/span><\/div><h2 class='av-milestone-date ' id='milestone-business-owner-support' ><strong>Business owner support<span class='av-milestone-indicator'><\/span><\/strong><\/h2><\/li>\n<\/ul><\/div><\/div><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='av_section_4'  class='avia-section av-mkmqag20-308bab9662bd476f2020ff33c6e5486c main_color avia-section-default avia-no-border-styling  avia-builder-el-16  el_after_av_section  avia-builder-el-last  avia-bg-style-scroll container_wrap fullsize'  ><div class='container av-section-cont-open' ><div class='template-page content  av-content-full alpha units'><div class='post-entry post-entry-type-page post-entry-1182'><div class='entry-content-wrapper clearfix'>\n<div class='flex_column_table av-j9dny-e10eacfbee836c3a7637f73e7e01276e sc-av_three_fifth av-equal-height-column-flextable'><div  class='flex_column av-j9dny-e10eacfbee836c3a7637f73e7e01276e av_three_fifth  avia-builder-el-17  el_before_av_two_fifth  avia-builder-el-first  first flex_column_table_cell av-equal-height-column av-align-middle  '     ><style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mkmqaxvi-699ece7a6230e12bdbc3a356c1ba43b7\">\n#top .av-special-heading.av-mkmqaxvi-699ece7a6230e12bdbc3a356c1ba43b7{\npadding-bottom:10px;\n}\nbody .av-special-heading.av-mkmqaxvi-699ece7a6230e12bdbc3a356c1ba43b7 .av-special-heading-tag .heading-char{\nfont-size:25px;\n}\n.av-special-heading.av-mkmqaxvi-699ece7a6230e12bdbc3a356c1ba43b7 .av-subheading{\nfont-size:15px;\n}\n<\/style>\n<div  class='av-special-heading av-mkmqaxvi-699ece7a6230e12bdbc3a356c1ba43b7 av-special-heading-h3 blockquote modern-quote  avia-builder-el-18  el_before_av_textblock  avia-builder-el-first '><h3 class='av-special-heading-tag '  itemprop=\"headline\"  >Start with the <i>Analysis Week<\/i><\/h3><div class=\"special-heading-border\"><div class=\"special-heading-inner-border\"><\/div><\/div><\/div><br \/>\n<section  class='av_textblock_section av-mkmqamxt-794521ec1323f9d6afda6db7f7109fba '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock'  itemprop=\"text\" ><p>If you want to control your company\u2019s Sales Margin with reliable data, the first step is clear: the <strong data-start=\"2929\" data-end=\"2951\">Analysis Week<\/strong>.<\/p>\n<\/div><\/section><\/p><\/div><div class='av-flex-placeholder'><\/div><div  class='flex_column av-d52c6-a1c0bf472c892e52bcf4ff245356396f av_two_fifth  avia-builder-el-20  el_after_av_three_fifth  avia-builder-el-last  flex_column_table_cell av-equal-height-column av-align-middle  '     ><div  class='avia-button-wrap av-7eseu-a860a833f56003670f77c7cbdc453c34-wrap avia-button-center  avia-builder-el-21  avia-builder-el-no-sibling '><a href=''  class='avia-button av-7eseu-a860a833f56003670f77c7cbdc453c34 av-link-btn avia-icon_select-no avia-size-x-large avia-position-center avia-color-theme-color'   aria-label=\"Contact us\"><span class='avia_iconbox_title' >Contact us<\/span><\/a><\/div><\/div><\/div><!--close column table wrapper. Autoclose: 1 -->\n<\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1182","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Our method to control sales margin<\/title>\n<meta name=\"description\" content=\"Discover the EYE OF WHALE method to control your sales margin and analytical P&amp;L: diagnosis, implementation and ongoing support.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Our method to control sales margin\" \/>\n<meta property=\"og:description\" content=\"Discover the EYE OF WHALE method to control your sales margin and analytical P&amp;L: diagnosis, implementation and ongoing support.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eyeofwhale.com\/en\/method\/\" \/>\n<meta property=\"og:site_name\" content=\"Eye Of Whale\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-21T11:32:03+00:00\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/method\\\/\",\"url\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/method\\\/\",\"name\":\"Our method to control sales margin\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/#website\"},\"datePublished\":\"2026-01-20T09:10:45+00:00\",\"dateModified\":\"2026-04-21T11:32:03+00:00\",\"description\":\"Discover the EYE OF WHALE method to control your sales margin and analytical P&L: diagnosis, implementation and ongoing support.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/method\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/method\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/method\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Method\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/\",\"name\":\"Eye Of Whale\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/#organization\",\"name\":\"Eye Of Whale\",\"url\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/eyeofwhale.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/EYEOFWHALE_ico.png\",\"contentUrl\":\"https:\\\/\\\/eyeofwhale.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/EYEOFWHALE_ico.png\",\"width\":652,\"height\":657,\"caption\":\"Eye Of Whale\"},\"image\":{\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/11804584\\\/admin\\\/dashboard\\\/\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Our method to control sales margin","description":"Discover the EYE OF WHALE method to control your sales margin and analytical P&L: diagnosis, implementation and ongoing support.","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Our method to control sales margin","og_description":"Discover the EYE OF WHALE method to control your sales margin and analytical P&L: diagnosis, implementation and ongoing support.","og_url":"https:\/\/eyeofwhale.com\/en\/method\/","og_site_name":"Eye Of Whale","article_modified_time":"2026-04-21T11:32:03+00:00","twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/eyeofwhale.com\/en\/method\/","url":"https:\/\/eyeofwhale.com\/en\/method\/","name":"Our method to control sales margin","isPartOf":{"@id":"https:\/\/eyeofwhale.com\/en\/#website"},"datePublished":"2026-01-20T09:10:45+00:00","dateModified":"2026-04-21T11:32:03+00:00","description":"Discover the EYE OF WHALE method to control your sales margin and analytical P&L: diagnosis, implementation and ongoing support.","breadcrumb":{"@id":"https:\/\/eyeofwhale.com\/en\/method\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eyeofwhale.com\/en\/method\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/eyeofwhale.com\/en\/method\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/eyeofwhale.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Method"}]},{"@type":"WebSite","@id":"https:\/\/eyeofwhale.com\/en\/#website","url":"https:\/\/eyeofwhale.com\/en\/","name":"Eye Of Whale","description":"","publisher":{"@id":"https:\/\/eyeofwhale.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eyeofwhale.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/eyeofwhale.com\/en\/#organization","name":"Eye Of Whale","url":"https:\/\/eyeofwhale.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eyeofwhale.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/eyeofwhale.com\/wp-content\/uploads\/2026\/01\/EYEOFWHALE_ico.png","contentUrl":"https:\/\/eyeofwhale.com\/wp-content\/uploads\/2026\/01\/EYEOFWHALE_ico.png","width":652,"height":657,"caption":"Eye Of Whale"},"image":{"@id":"https:\/\/eyeofwhale.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/11804584\/admin\/dashboard\/"]}]}},"_links":{"self":[{"href":"https:\/\/eyeofwhale.com\/en\/wp-json\/wp\/v2\/pages\/1182","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eyeofwhale.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/eyeofwhale.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/eyeofwhale.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eyeofwhale.com\/en\/wp-json\/wp\/v2\/comments?post=1182"}],"version-history":[{"count":7,"href":"https:\/\/eyeofwhale.com\/en\/wp-json\/wp\/v2\/pages\/1182\/revisions"}],"predecessor-version":[{"id":1186,"href":"https:\/\/eyeofwhale.com\/en\/wp-json\/wp\/v2\/pages\/1182\/revisions\/1186"}],"wp:attachment":[{"href":"https:\/\/eyeofwhale.com\/en\/wp-json\/wp\/v2\/media?parent=1182"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}