{"id":839,"date":"2026-01-21T11:21:38","date_gmt":"2026-01-21T11:21:38","guid":{"rendered":"https:\/\/eyeofwhale.com\/conocer-la-rentabilidad-de-tu-empresa\/"},"modified":"2026-05-08T10:06:26","modified_gmt":"2026-05-08T10:06:26","slug":"understanding-your-companys-profitability","status":"publish","type":"post","link":"https:\/\/eyeofwhale.com\/en\/understanding-your-companys-profitability\/","title":{"rendered":"Understanding your company&#8217;s profitability"},"content":{"rendered":"<p>El <strong data-start=\"47\" data-end=\"171\">99% de las empresas se fijan en la Cuenta de Resultados y no prestan ninguna atenci\u00f3n al Capital Operativo que consumen\u2026<\/strong><\/p>\n<p data-start=\"173\" data-end=\"376\">Con el \u00fanico criterio de la Cuenta de Resultados, podr\u00edamos concluir que MERCADONA tiene una rentabilidad muy baja, con un margen operativo del 3,6% sobre ventas, muy por debajo del 11,0% de FREIXENET&#8230;<\/p>\n<p data-start=\"378\" data-end=\"572\">Sin embargo, un pilar fundamental del modelo de negocio de MERCADONA es que opera con muy poco Capital Operativo en relaci\u00f3n con sus ventas, lo que multiplica significativamente su rentabilidad.<\/p>\n<p data-start=\"574\" data-end=\"845\">Datos de MERCADONA S.A. para 2021: Ventas 25.154.320 miles de euros, Resultado Operativo 900.425 miles de euros y Capital Operativo 3.779.889 miles de euros.<br data-start=\"731\" data-end=\"734\" \/>Su Rentabilidad sobre Capital (\u201cROC\u201d, Return On Capital) = Resultado Operativo \/ Capital Operativo = <strong data-start=\"835\" data-end=\"844\">23,8%<\/strong>.<\/p>\n<p data-start=\"847\" data-end=\"1049\">Si incorporamos la dimensi\u00f3n de las ventas en la f\u00f3rmula:<br data-start=\"904\" data-end=\"907\" \/>ROC = Resultado Operativo \/ Ventas \u00d7 Ventas \/ Capital Operativo; estos son los dos ejes del gr\u00e1fico del v\u00eddeo.<br data-start=\"1017\" data-end=\"1020\" \/>ROC = 3,6% \u00d7 6,7 = <strong data-start=\"1039\" data-end=\"1048\">23,8%<\/strong>.<\/p>\n<p data-start=\"1051\" data-end=\"1254\">La Rotaci\u00f3n del Capital Operativo de MERCADONA (Ventas \/ Capital Operativo) es de <strong data-start=\"1133\" data-end=\"1140\">6,7<\/strong>, lo que incrementa significativamente su rentabilidad y refleja el alto nivel de rentabilidad real de la empresa.<\/p>\n<p data-start=\"1256\" data-end=\"1535\">La Rotaci\u00f3n del Capital Operativo de MERCADONA es de 6,7, mientras que la de FREIXENET es de 0,9 (2020). Son modelos de negocio distintos; las bodegas son muy intensivas en recursos. Como resultado, MERCADONA alcanza una rentabilidad del 23,8%, muy superior al 9,4% de FREIXENET.<\/p>\n<div  class='avia-video av-a5slj-b6d0493a83b4a6e7c798c367be31008d avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/watch?v=k0d4jkA1pD8'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Carla te ense\u00f1a c\u00f3mo usa TiempoClic en su d\u00eda a d\u00eda en la asesor\u00eda\" width=\"1500\" height=\"844\" src=\"https:\/\/www.youtube.com\/embed\/k0d4jkA1pD8?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<p data-start=\"1537\" data-end=\"1569\">\ud83d\udca7\u00bfCu\u00e1l es el ROC de tu empresa?<\/p>\n<p data-start=\"1571\" data-end=\"1603\">\ud83d\udca7\u00bfCu\u00e1l es tu modelo de negocio?<\/p>\n<p data-start=\"1605\" data-end=\"1672\">\ud83d\udca7\u00bfD\u00f3nde te sit\u00faas en el gr\u00e1fico del ROC frente a tus competidores?<\/p>\n<p data-start=\"1674\" data-end=\"1716\">\ud83d\udca7\u00bfTienes controlado tu Capital Operativo?<\/p>\n<p data-start=\"1718\" data-end=\"1771\">\ud83d\udca7\u00bfRevisas cada mes el nivel de tu Capital Operativo?<\/p>\n<p data-start=\"1773\" data-end=\"1868\">\ud83d\udca7\u00bfTienes presupuesto de tu Cuenta de Resultados, de tu Capital Operativo y de su financiaci\u00f3n?<\/p>\n<p data-start=\"1870\" data-end=\"1910\">\ud83d\udca7\u00bfTu Director Financiero conoce el ROC?<\/p>\n<p data-start=\"1912\" data-end=\"1967\">\ud83d\udca7\u00bfTu Balance refleja la realidad f\u00edsica de tu empresa?<\/p>\n<p data-start=\"1969\" data-end=\"2075\">\ud83d\udca7\u00bfSabes que gran parte de los problemas de tesorer\u00eda provienen de una mala gesti\u00f3n del Capital Operativo?<\/p>\n<p data-start=\"2077\" data-end=\"2521\">Hay conceptos que pueden no ser conocidos y que, de entrada, pueden parecer complejos, pero cuando se observa un caso pr\u00e1ctico explicado con los datos de MERCADONA, su sentido se vuelve evidente. Aqu\u00ed hemos intentado presentar el concepto de ROC de forma sencilla para facilitar su comprensi\u00f3n. Dicho esto, es un tema con un alto nivel de complejidad, especialmente porque requiere acceder a datos de calidad una vez que se entiende la f\u00f3rmula.<\/p>\n<p data-start=\"2523\" data-end=\"2795\" data-is-last-node=\"\" data-is-only-node=\"\">Somos expertos en Gesti\u00f3n Empresarial y Creaci\u00f3n de Valor, y ayudamos a los empresarios a mejorar cuando tienen un buen prop\u00f3sito hacia su empresa y sus trabajadores. Cont\u00e1ctanos y podemos tomar un caf\u00e9 para conocernos: en <strong data-start=\"2746\" data-end=\"2762\">EYE OF WHALE<\/strong>, hacemos sencillo lo complicado.<\/p>\n<p data-start=\"2523\" data-end=\"2795\" data-is-last-node=\"\" data-is-only-node=\"\">\n<p data-start=\"2523\" data-end=\"2795\" data-is-last-node=\"\" data-is-only-node=\"\">\n","protected":false},"excerpt":{"rendered":"<p>El 99% de las empresas se fijan en la Cuenta de Resultados y no prestan ninguna atenci\u00f3n al Capital Operativo que consumen\u2026 Con el \u00fanico criterio de la Cuenta de Resultados, podr\u00edamos concluir que MERCADONA tiene una rentabilidad muy baja, con un margen operativo del 3,6% sobre ventas, muy por debajo del 11,0% de FREIXENET&#8230; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,28,29],"tags":[31],"class_list":["post-839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-management-control","category-value-creation","tag-consulting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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