{"id":839,"date":"2026-01-21T11:21:38","date_gmt":"2026-01-21T11:21:38","guid":{"rendered":"https:\/\/eyeofwhale.com\/conocer-la-rentabilidad-de-tu-empresa\/"},"modified":"2026-04-02T14:16:01","modified_gmt":"2026-04-02T14:16:01","slug":"understanding-your-companys-profitability","status":"publish","type":"post","link":"https:\/\/eyeofwhale.com\/en\/understanding-your-companys-profitability\/","title":{"rendered":"Understanding your company&#8217;s profitability"},"content":{"rendered":"<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-(--header-height)\" dir=\"auto\" data-turn-id=\"57a3287a-f755-4280-b09d-885517f35254\" data-testid=\"conversation-turn-1\" data-scroll-anchor=\"false\" data-turn=\"user\"><\/section>\n<section class=\"text-token-text-primary w-full focus:outline-none [--shadow-height:45px] has-data-writing-block:pointer-events-none has-data-writing-block:-mt-(--shadow-height) has-data-writing-block:pt-(--shadow-height) [&amp;:has([data-writing-block])&gt;*]:pointer-events-auto scroll-mt-[calc(var(--header-height)+min(200px,max(70px,20svh)))]\" dir=\"auto\" data-turn-id=\"request-WEB:424cf00e-974e-475c-987d-93220a6699b6-40\" data-testid=\"conversation-turn-2\" data-scroll-anchor=\"true\" data-turn=\"assistant\">\n<div class=\"text-base my-auto mx-auto pb-10 [--thread-content-margin:var(--thread-content-margin-xs,calc(var(--spacing)*4))] @w-sm\/main:[--thread-content-margin:var(--thread-content-margin-sm,calc(var(--spacing)*6))] @w-lg\/main:[--thread-content-margin:var(--thread-content-margin-lg,calc(var(--spacing)*16))] px-(--thread-content-margin)\">\n<div class=\"[--thread-content-max-width:40rem] @w-lg\/main:[--thread-content-max-width:48rem] mx-auto max-w-(--thread-content-max-width) flex-1 group\/turn-messages focus-visible:outline-hidden relative flex w-full min-w-0 flex-col agent-turn\">\n<div class=\"flex max-w-full flex-col gap-4 grow\">\n<div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal outline-none keyboard-focused:focus-ring [.text-message+&amp;]:mt-1\" dir=\"auto\" tabindex=\"0\" data-message-author-role=\"assistant\" data-message-id=\"55807cd7-cac5-462f-b171-021f60bd90c6\" data-message-model-slug=\"gpt-5-3\" data-turn-start-message=\"true\">\n<div class=\"flex w-full flex-col gap-1 empty:hidden\">\n<div class=\"markdown prose dark:prose-invert w-full wrap-break-word dark markdown-new-styling\">\n<p data-start=\"0\" data-end=\"108\"><strong data-start=\"0\" data-end=\"108\">99% of companies focus on the Income Statement and pay no attention to the Working Capital they consume\u2026<\/strong><\/p>\n<p data-start=\"110\" data-end=\"291\">Using only the Income Statement as a criterion, we might conclude that MERCADONA has very low profitability, with an Operating Margin of 3.6% on Sales\u2014far below FREIXENET\u2019s 11.0%&#8230;<\/p>\n<p data-start=\"293\" data-end=\"471\">However, a fundamental pillar of MERCADONA\u2019s business model is that it operates with very low Working Capital relative to its Sales, which significantly boosts its profitability.<\/p>\n<p data-start=\"473\" data-end=\"665\">MERCADONA S.A. data for 2021: Sales \u20ac25,154,320K, Operating Profit \u20ac900,425K, and Working Capital \u20ac3,779,889K.<br data-start=\"583\" data-end=\"586\" \/>Its Return on Capital (\u201cROC\u201d) = Operating Profit \/ Working Capital = <strong data-start=\"655\" data-end=\"664\">23.8%<\/strong>.<\/p>\n<p data-start=\"667\" data-end=\"863\">If we incorporate the Sales dimension into the formula:<br data-start=\"722\" data-end=\"725\" \/>ROC = Operating Profit \/ Sales \u00d7 Sales \/ Working Capital; these are the two axes shown in the video chart.<br data-start=\"831\" data-end=\"834\" \/>ROC = 3.6% \u00d7 6.7 = <strong data-start=\"853\" data-end=\"862\">23.8%<\/strong>.<\/p>\n<p data-start=\"865\" data-end=\"1074\">MERCADONA\u2019s Working Capital Turnover (Sales \/ Working Capital) is <strong data-start=\"931\" data-end=\"938\">6.7<\/strong>, which significantly increases its profitability and ultimately reflects the high level of profitability the company actually achieves.<\/p>\n<p data-start=\"1076\" data-end=\"1317\">MERCADONA\u2019s Working Capital Turnover is 6.7, whereas FREIXENET\u2019s is 0.9 (2020). These are different business models; wineries are highly resource-intensive. As a result, MERCADONA achieves a Return of 23.8%, far higher than FREIXENET\u2019s 9.4%.<\/p>\n<p data-start=\"1319\" data-end=\"1348\">\ud83d\udca7What is your company\u2019s ROC?<\/p>\n<p data-start=\"1350\" data-end=\"1380\">\ud83d\udca7What is your business model?<\/p>\n<p data-start=\"1382\" data-end=\"1449\">\ud83d\udca7Where do you stand on the ROC chart compared to your competitors?<\/p>\n<p data-start=\"1451\" data-end=\"1500\">\ud83d\udca7Do you have your Working Capital under control?<\/p>\n<p data-start=\"1502\" data-end=\"1557\">\ud83d\udca7Do you review your Working Capital level every month?<\/p>\n<p data-start=\"1559\" data-end=\"1649\">\ud83d\udca7Do you have a budget for your Income Statement, your Working Capital, and its financing?<\/p>\n<p data-start=\"1651\" data-end=\"1682\">\ud83d\udca7Does your CFO understand ROC?<\/p>\n<p data-start=\"1684\" data-end=\"1755\">\ud83d\udca7Does your Balance Sheet reflect the physical reality of your company?<\/p>\n<p data-start=\"1757\" data-end=\"1853\">\ud83d\udca7Do you know that a large part of cash flow problems stem from poor Working Capital management?<\/p>\n<p data-start=\"1855\" data-end=\"2235\">There are concepts that may be unfamiliar and initially seem complex, but when you see a practical case explained with MERCADONA\u2019s data, their purpose becomes clear. Here, we\u2019ve tried to present the concept of ROC simply to make it easier to understand. That said, it is a highly complex topic, especially because it requires access to quality data once the formula is understood.<\/p>\n<p data-start=\"2237\" data-end=\"2511\" data-is-last-node=\"\" data-is-only-node=\"\">We are experts in Business Management and Value Creation, and we help entrepreneurs improve when they have a strong purpose for their company and their employees. Contact us and we can grab a coffee to get to know each other: at <strong data-start=\"2466\" data-end=\"2482\">EYE OF WHALE<\/strong>, we make the complex simple.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>99% of companies focus on the Income Statement and pay no attention to the Working Capital they consume\u2026 Using only the Income Statement as a criterion, we might conclude that MERCADONA has very low profitability, with an Operating Margin of 3.6% on Sales\u2014far below FREIXENET\u2019s 11.0%&#8230; However, a fundamental pillar of MERCADONA\u2019s business model is [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":840,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[32,28,29],"tags":[31],"class_list":["post-839","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analytics","category-management-control","category-value-creation","tag-consulting"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Understanding your company&#039;s profitability - Eye Of Whale<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Understanding your company&#039;s profitability - Eye Of Whale\" \/>\n<meta property=\"og:description\" content=\"99% of companies focus on the Income Statement and pay no attention to the Working Capital they consume\u2026 Using only the Income Statement as a criterion, we might conclude that MERCADONA has very low profitability, with an Operating Margin of 3.6% on Sales\u2014far below FREIXENET\u2019s 11.0%&#8230; However, a fundamental pillar of MERCADONA\u2019s business model is [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/eyeofwhale.com\/en\/understanding-your-companys-profitability\/\" \/>\n<meta property=\"og:site_name\" content=\"Eye Of Whale\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-21T11:21:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-04-02T14:16:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/eyeofwhale.com\/wp-content\/uploads\/2026\/01\/video_4.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/understanding-your-companys-profitability\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/understanding-your-companys-profitability\\\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/#\\\/schema\\\/person\\\/5ec41397667e9f0fa36b870086f5c4e0\"},\"headline\":\"Understanding your company&#8217;s profitability\",\"datePublished\":\"2026-01-21T11:21:38+00:00\",\"dateModified\":\"2026-04-02T14:16:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/understanding-your-companys-profitability\\\/\"},\"wordCount\":387,\"publisher\":{\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/understanding-your-companys-profitability\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eyeofwhale.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/video_4.jpg\",\"keywords\":[\"Consulting\"],\"articleSection\":[\"Analytics\",\"Management control\",\"Value creation\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/understanding-your-companys-profitability\\\/\",\"url\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/understanding-your-companys-profitability\\\/\",\"name\":\"Understanding your company's profitability - Eye Of Whale\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/understanding-your-companys-profitability\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/understanding-your-companys-profitability\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/eyeofwhale.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/video_4.jpg\",\"datePublished\":\"2026-01-21T11:21:38+00:00\",\"dateModified\":\"2026-04-02T14:16:01+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/understanding-your-companys-profitability\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/understanding-your-companys-profitability\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/understanding-your-companys-profitability\\\/#primaryimage\",\"url\":\"https:\\\/\\\/eyeofwhale.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/video_4.jpg\",\"contentUrl\":\"https:\\\/\\\/eyeofwhale.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/video_4.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"Eye Of Whale | Business management consulting\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/understanding-your-companys-profitability\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/home\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Understanding your company&#8217;s profitability\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/#website\",\"url\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/\",\"name\":\"Eye Of Whale\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/#organization\",\"name\":\"Eye Of Whale\",\"url\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/eyeofwhale.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/EYEOFWHALE_ico.png\",\"contentUrl\":\"https:\\\/\\\/eyeofwhale.com\\\/wp-content\\\/uploads\\\/2026\\\/01\\\/EYEOFWHALE_ico.png\",\"width\":652,\"height\":657,\"caption\":\"Eye Of Whale\"},\"image\":{\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.linkedin.com\\\/company\\\/11804584\\\/admin\\\/dashboard\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/#\\\/schema\\\/person\\\/5ec41397667e9f0fa36b870086f5c4e0\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/74a72230a5d1db38752dcb41f399c7c16604457b70623f49f8f546bd670ce226?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/74a72230a5d1db38752dcb41f399c7c16604457b70623f49f8f546bd670ce226?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/74a72230a5d1db38752dcb41f399c7c16604457b70623f49f8f546bd670ce226?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"https:\\\/\\\/eyeofwhale.com\"],\"url\":\"https:\\\/\\\/eyeofwhale.com\\\/en\\\/author\\\/useradmin\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Understanding your company's profitability - Eye Of Whale","robots":{"index":"noindex","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_title":"Understanding your company's profitability - Eye Of Whale","og_description":"99% of companies focus on the Income Statement and pay no attention to the Working Capital they consume\u2026 Using only the Income Statement as a criterion, we might conclude that MERCADONA has very low profitability, with an Operating Margin of 3.6% on Sales\u2014far below FREIXENET\u2019s 11.0%&#8230; However, a fundamental pillar of MERCADONA\u2019s business model is [&hellip;]","og_url":"https:\/\/eyeofwhale.com\/en\/understanding-your-companys-profitability\/","og_site_name":"Eye Of Whale","article_published_time":"2026-01-21T11:21:38+00:00","article_modified_time":"2026-04-02T14:16:01+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/eyeofwhale.com\/wp-content\/uploads\/2026\/01\/video_4.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/eyeofwhale.com\/en\/understanding-your-companys-profitability\/#article","isPartOf":{"@id":"https:\/\/eyeofwhale.com\/en\/understanding-your-companys-profitability\/"},"author":{"name":"admin","@id":"https:\/\/eyeofwhale.com\/en\/#\/schema\/person\/5ec41397667e9f0fa36b870086f5c4e0"},"headline":"Understanding your company&#8217;s profitability","datePublished":"2026-01-21T11:21:38+00:00","dateModified":"2026-04-02T14:16:01+00:00","mainEntityOfPage":{"@id":"https:\/\/eyeofwhale.com\/en\/understanding-your-companys-profitability\/"},"wordCount":387,"publisher":{"@id":"https:\/\/eyeofwhale.com\/en\/#organization"},"image":{"@id":"https:\/\/eyeofwhale.com\/en\/understanding-your-companys-profitability\/#primaryimage"},"thumbnailUrl":"https:\/\/eyeofwhale.com\/wp-content\/uploads\/2026\/01\/video_4.jpg","keywords":["Consulting"],"articleSection":["Analytics","Management control","Value creation"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/eyeofwhale.com\/en\/understanding-your-companys-profitability\/","url":"https:\/\/eyeofwhale.com\/en\/understanding-your-companys-profitability\/","name":"Understanding your company's profitability - Eye Of Whale","isPartOf":{"@id":"https:\/\/eyeofwhale.com\/en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/eyeofwhale.com\/en\/understanding-your-companys-profitability\/#primaryimage"},"image":{"@id":"https:\/\/eyeofwhale.com\/en\/understanding-your-companys-profitability\/#primaryimage"},"thumbnailUrl":"https:\/\/eyeofwhale.com\/wp-content\/uploads\/2026\/01\/video_4.jpg","datePublished":"2026-01-21T11:21:38+00:00","dateModified":"2026-04-02T14:16:01+00:00","breadcrumb":{"@id":"https:\/\/eyeofwhale.com\/en\/understanding-your-companys-profitability\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/eyeofwhale.com\/en\/understanding-your-companys-profitability\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eyeofwhale.com\/en\/understanding-your-companys-profitability\/#primaryimage","url":"https:\/\/eyeofwhale.com\/wp-content\/uploads\/2026\/01\/video_4.jpg","contentUrl":"https:\/\/eyeofwhale.com\/wp-content\/uploads\/2026\/01\/video_4.jpg","width":1920,"height":1080,"caption":"Eye Of Whale | Business management consulting"},{"@type":"BreadcrumbList","@id":"https:\/\/eyeofwhale.com\/en\/understanding-your-companys-profitability\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/eyeofwhale.com\/en\/home\/"},{"@type":"ListItem","position":2,"name":"Understanding your company&#8217;s profitability"}]},{"@type":"WebSite","@id":"https:\/\/eyeofwhale.com\/en\/#website","url":"https:\/\/eyeofwhale.com\/en\/","name":"Eye Of Whale","description":"","publisher":{"@id":"https:\/\/eyeofwhale.com\/en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/eyeofwhale.com\/en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/eyeofwhale.com\/en\/#organization","name":"Eye Of Whale","url":"https:\/\/eyeofwhale.com\/en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/eyeofwhale.com\/en\/#\/schema\/logo\/image\/","url":"https:\/\/eyeofwhale.com\/wp-content\/uploads\/2026\/01\/EYEOFWHALE_ico.png","contentUrl":"https:\/\/eyeofwhale.com\/wp-content\/uploads\/2026\/01\/EYEOFWHALE_ico.png","width":652,"height":657,"caption":"Eye Of Whale"},"image":{"@id":"https:\/\/eyeofwhale.com\/en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.linkedin.com\/company\/11804584\/admin\/dashboard\/"]},{"@type":"Person","@id":"https:\/\/eyeofwhale.com\/en\/#\/schema\/person\/5ec41397667e9f0fa36b870086f5c4e0","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/74a72230a5d1db38752dcb41f399c7c16604457b70623f49f8f546bd670ce226?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/74a72230a5d1db38752dcb41f399c7c16604457b70623f49f8f546bd670ce226?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/74a72230a5d1db38752dcb41f399c7c16604457b70623f49f8f546bd670ce226?s=96&d=mm&r=g","caption":"admin"},"sameAs":["https:\/\/eyeofwhale.com"],"url":"https:\/\/eyeofwhale.com\/en\/author\/useradmin\/"}]}},"_links":{"self":[{"href":"https:\/\/eyeofwhale.com\/en\/wp-json\/wp\/v2\/posts\/839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/eyeofwhale.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/eyeofwhale.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/eyeofwhale.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/eyeofwhale.com\/en\/wp-json\/wp\/v2\/comments?post=839"}],"version-history":[{"count":2,"href":"https:\/\/eyeofwhale.com\/en\/wp-json\/wp\/v2\/posts\/839\/revisions"}],"predecessor-version":[{"id":1003,"href":"https:\/\/eyeofwhale.com\/en\/wp-json\/wp\/v2\/posts\/839\/revisions\/1003"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/eyeofwhale.com\/en\/wp-json\/wp\/v2\/media\/840"}],"wp:attachment":[{"href":"https:\/\/eyeofwhale.com\/en\/wp-json\/wp\/v2\/media?parent=839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/eyeofwhale.com\/en\/wp-json\/wp\/v2\/categories?post=839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/eyeofwhale.com\/en\/wp-json\/wp\/v2\/tags?post=839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}