{"id":843,"date":"2022-11-02T11:14:23","date_gmt":"2022-11-02T11:14:23","guid":{"rendered":"https:\/\/eyeofwhale.com\/tomar-el-control-del-tiempo-es-una-necesidad-fundamental-para-una-asesoria\/"},"modified":"2026-06-16T13:56:08","modified_gmt":"2026-06-16T13:56:08","slug":"time-tracking-accountancy-firms-client-profitability","status":"publish","type":"post","link":"https:\/\/eyeofwhale.com\/en\/time-tracking-accountancy-firms-client-profitability\/","title":{"rendered":"Controlling time is a fundamental need for professional services firms"},"content":{"rendered":"<p class=\"isSelectedEnd\">At <strong>EYE OF WHALE<\/strong>, we believe that an accountancy firm is a \u201cservice production plant\u201d, where staff costs represent 80% of total costs. Employee time is therefore a key driver for monitoring the business.<\/p>\n<p class=\"isSelectedEnd\">In an accountancy firm, it is very common to feel that some clients generate losses because they consume a great deal of time, call frequently, fail to provide documents on time, make it difficult to meet deadlines, or simply require a level of service that does not match the price they are charged.<\/p>\n<p class=\"isSelectedEnd\">Conversely, we also observe that some clients make our work easier, with smooth communication and mutual trust, and we intuitively perceive them as profitable.<\/p>\n<p class=\"isSelectedEnd\">However, when you have more than 300 clients and offer around 60 different services, intuition is no longer enough to make sound strategic and operational decisions.<\/p>\n<p class=\"isSelectedEnd\">\ud83d\udc33 To go beyond intuition, we have created \u201c<strong>THE TIME TRACKING APPLICATION<\/strong>\u201d for each employee \u2014 including the manager \u2014 which allows them to continuously record their activity throughout the working day: what they are doing, for which client, and when each task starts and ends.<\/p>\n<div  class='avia-video av-8519f-c21a4abce98ce7b9f8ef3675588ea68b avia-video-16-9 av-no-preview-image avia-video-load-always av-lazyload-immediate av-lazyload-video-embed'  itemprop=\"video\" itemtype=\"https:\/\/schema.org\/VideoObject\"  data-original_url='https:\/\/www.youtube.com\/watch?v=Vlbulfo4GMw'><script type='text\/html' class='av-video-tmpl'><div class='avia-iframe-wrap'><iframe loading=\"lazy\" title=\"Nacimiento del aplicativo para medir la rentabilidad real de cada cliente en una asesor\u00eda\" width=\"1333\" height=\"1000\" src=\"https:\/\/www.youtube.com\/embed\/Vlbulfo4GMw?feature=oembed&autoplay=0&loop=0&controls=1&mute=0\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/div><\/script><div class='av-click-to-play-overlay'><div class=\"avia_playpause_icon\"><\/div><\/div><\/div>\n<p class=\"isSelectedEnd\">This is a revolution based on a humanistic approach, not merely the creation of a technical tool. Let me explain: asking each person to record what they are doing at any given moment requires effort and means sharing their \u201cworking life\u201d with a high degree of transparency. Everyone \u2014 owner, manager and employees \u2014 is fully aware that this implies a major responsibility in how the data is used.<\/p>\n<p class=\"isSelectedEnd\">We work with a clear purpose \ud83d\udc33: to use the data to build a profitability matrix by client and service, and to identify which actions consume the most time and therefore require a priority approach to improve process efficiency and make the accountancy firm more competitive.<\/p>\n<p class=\"isSelectedEnd\">The aim is not to control how long people rest, nor any other personal aspects. In fact, we agreed \u2014 owner, manager and the whole team together \u2014 that if the data were used for any purpose other than improvement, the initiative would be stopped immediately and the tool removed. This point is non-negotiable.<\/p>\n<p class=\"isSelectedEnd\">After 11 months of implementation in the first accountancy firm where we deployed the tool, and thanks to the excellent collaboration of the team, we recorded <strong>18,488 hours<\/strong>: a true treasure.<\/p>\n<p>Now, the manager uses data \u2014 date, employee, action and client \u2014 to meet with clients and explain what is happening, opening the door to solutions. Clients often ask: \u201cWhat can I do to help you?\u201d They value the high level of professionalism of the accountancy firm and understand that they consume valuable time that must be billed correctly.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>At EYE OF WHALE, we believe that an accountancy firm is a \u201cservice production plant\u201d, where staff costs represent 80% of total costs. Employee time is therefore a key driver for monitoring the business. In an accountancy firm, it is very common to feel that some clients generate losses because they consume a great deal [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":838,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,116,28,79,76,80,78,81],"tags":[109,100,56],"class_list":["post-843","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-consultancy","category-humanistic-management","category-management-control","category-productivity","category-professional-services-firms","category-profitability","category-sales-margin","category-tiempoclic","tag-profitability-per-client","tag-service-cost","tag-time-management"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Controlling time is a fundamental need for professional services firms - Eye Of Whale<\/title>\n<meta name=\"description\" content=\"Discover how time tracking in an accountancy firm helps measure client profitability and improve processes with real data.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/eyeofwhale.com\/en\/time-tracking-accountancy-firms-client-profitability\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Controlling time is a fundamental need for professional services firms - 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