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How our clients turn data into decisions

Companies that have taken control

Numbers do not lie. When a company understands its real Sales Margin and has a reliable analytical P&L, decisions change and results follow.
These are some examples of how we help business owners gain control, peace of mind and profitability.

Maderas Gran Vía

Timber industry

Sales Margin varied constantly for no clear reason. We had no control — every month the P&L was a mystery, and it was a very difficult period, full of stress, doubt and anxiety. The accounting P&L could not explain what was happening in production, there were constant variances, and decisions were made without a clear view of the real impact.

Eye Of Whale | Business management consulting

  • What we did

    Doc-text-inv Doc-text-inv
    • With Eye Of Whale, we focused on helping the company take control, particularly of Sales Margin and production.
    • Design and implementation of an analytical P&L adapted to its industrial reality.
    • Review of the cost model (raw materials, labour, machinery and indirect costs).
    • We built a management control system connected to SAP Business One.

  • What was achieved

    Chart-area Chart-area
    • Clear view of Commercial and Industrial Sales Margin.
    • Identification of critical deviations in production and purchasing.
    • Significant improvement in the management team’s control and decision-making capacity.
    • Improved actual profits and the ability to forecast them thanks to the control achieved.

  • What we did

    Doc-text-inv Doc-text-inv
    • With Eye Of Whale, we focused on helping the company take control, particularly of Sales Margin and production.
    • Design and implementation of an analytical P&L adapted to its industrial reality.
    • Review of the cost model (raw materials, labour, machinery and indirect costs).
    • We built a management control system connected to SAP Business One.

  • What was achieved

    Chart-area Chart-area
    • Clear view of Commercial and Industrial Sales Margin.
    • Identification of critical deviations in production and purchasing.
    • Significant improvement in the management team’s control and decision-making capacity.
    • Improved actual profits and the ability to forecast them thanks to the control achieved.
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Asesoría Corpus

Tax advisory · accounting · labour · business law

The firm was doing well, but without a real numerical view of profitability per client and with an extremely heavy workload. Some major clients were consuming enormous amounts of time and generating greater losses than intuition suggested. A simple system was needed to capture time rigorously and turn it into decisions.

Eye Of Whale | Business management consulting

  • What we did

    Doc-text-inv Doc-text-inv
    • We designed and implemented TiempoClic, a web app for daily use based on a simple action: “click and click”.
    • We aligned the approach with a key principle set by the manager: it is not used to monitor people, but to understand the real cost of service per client and improve decision-making.
    • We defined internal rates per person and an analysis method to assess whether the time dedicated to each client is justified.
    • We launched a continuous improvement effort, identifying clear time-consumption hotspots (e.g. bank reconciliation) in order to simplify processes and gain efficiency.

  • What was achieved

    Chart-area Chart-area
    • The manager gained something they had never seen before: knowing, through data, whether they make or lose money on each client.
    • A door opened to more informed decisions: analysing why time is being spent, improving the process, and, if that is not possible, adjusting the price or stopping the service.
    • The team began working with greater clarity and focus: more time invested where it adds value, less wasted effort on unproductive tasks, and a shared framework for improvement.

  • What we did

    Doc-text-inv Doc-text-inv
    • We designed and implemented TiempoClic, a web app for daily use based on a simple action: “click and click”.
    • We aligned the approach with a key principle set by the manager: it is not used to monitor people, but to understand the real cost of service per client and improve decision-making.
    • We defined internal rates per person and an analysis method to assess whether the time dedicated to each client is justified.
    • We launched a continuous improvement effort, identifying clear time-consumption hotspots (e.g. bank reconciliation) in order to simplify processes and gain efficiency.

  • What was achieved

    Chart-area Chart-area
    • The manager gained something they had never seen before: knowing, through data, whether they make or lose money on each client.
    • A door opened to more informed decisions: analysing why time is being spent, improving the process, and, if that is not possible, adjusting the price or stopping the service.
    • The team began working with greater clarity and focus: more time invested where it adds value, less wasted effort on unproductive tasks, and a shared framework for improvement.
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Construction company

Construction · project management

When we arrived, David — the manager and owner — did not have a Dashboard that allowed him to understand the current situation and evolution of his company by integrating:

  • a useful P&L to visualise his business model; and
  • an understandable and actionable balance sheet, with concepts and terms that reflected the reality of his company and that David could fully understand.

The company was growing at a good pace, but David felt he needed to take control and bring order before moving to the next phase with confidence and without burning himself out in the process.

His priority was clear: knowing the profitability and cash flow of each project at any given moment. With around 40 projects in progress on average and durations between 4 and 24 months, he needed to:

  • break down Sales Margin project by project,
  • track progress and the cumulative result throughout the entire project lifecycle; and
  • one very specific request: to see the cash flow of each project at any moment.
Eye Of Whale | Business management consulting

  • What we did

    Doc-text-inv Doc-text-inv
    • We analysed how to get the most out of their ERP to extract relevant data.
    • We integrated their project management system (parallel to the ERP) to complement accounting and build an enriched analytical dataset.
    • We implemented changes in data capture to ensure consistency and reliability.
    • We carried out custom developments to connect sources and automate the flow.
    • We created a Dashboard with an analytical P&L and an actionable balance sheet.
    • We developed a visual project control app showing the evolution of each project: cumulative economic result, project cash flow evolution, and project progress.:
      • cumulative economic result,
      • project cash flow evolution,
      • project progress.

  • What was achieved

    Chart-area Chart-area
    • Real and complete economic and financial data per project, with a view of the whole company and detail project by project.
    • A highly visual view, based on charts, easy to understand and take into the field.
    • More control, more order and greater decision-making capacity for the management team, without relying on intuition.
    • A reliable analytical foundation to tackle a new phase of growth.

    Data speaks when you know how to listen.

  • What we did

    Doc-text-inv Doc-text-inv
    • We analysed how to get the most out of their ERP to extract relevant data.
    • We integrated their project management system (parallel to the ERP) to complement accounting and build an enriched analytical dataset.
    • We implemented changes in data capture to ensure consistency and reliability.
    • We carried out custom developments to connect sources and automate the flow.
    • We created a Dashboard with an analytical P&L and an actionable balance sheet.
    • We developed a visual project control app showing the evolution of each project: cumulative economic result, project cash flow evolution, and project progress.:
      • cumulative economic result,
      • project cash flow evolution,
      • project progress.

  • What was achieved

    Chart-area Chart-area
    • Real and complete economic and financial data per project, with a view of the whole company and detail project by project.
    • A highly visual view, based on charts, easy to understand and take into the field.
    • More control, more order and greater decision-making capacity for the management team, without relying on intuition.
    • A reliable analytical foundation to tackle a new phase of growth.

    Data speaks when you know how to listen.

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